Steps to a successful Email Marketing campaign
With the help of online advertising via different digital channels (Facebook and Instagram), we were in charge of promoting the next Carlos Vives Colombia Tour. People were sent invites and registration forms, which could also be found on the vivestour.com landing page. Once the registration was successful, our promo code-generation system assigned a unique code to each person i.e. XDF123, which was sent via email to each email registered.
The code was redeemable from TuBoleta at a 10% discount. The campaign not only collected a large number of people, it managed an automated promo code delivery system which CannedHead designed and implemented, allowing a unique registration per person. This system can be used for any type of event or promotion.