Vives Tour - Carlos Vives

We developed the landing page of local Vallenato artist Carlos Vives for his 2018 national tour. The main goal was to generate an impact on ticket sales for the concert tour of this Colombian artist. The result: 30.000+ emails were sent during the first week after release.


Landing Page, Email Marketing




HTML, Responsive, Node.js

Steps to a successful Email Marketing campaign

With the help of online advertising via different digital channels (Facebook and Instagram), we were in charge of promoting the next Carlos Vives Colombia Tour. People were sent invites and registration forms, which could also be found on the landing page. Once the registration was successful, our promo code-generation system assigned a unique code to each person i.e. XDF123, which was sent via email to each email registered.

The code was redeemable from TuBoleta at a 10% discount. The campaign not only collected a large number of people, it managed an automated promo code delivery system which CannedHead designed and implemented, allowing a unique registration per person. This system can be used for any type of event or promotion.

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